Generation Y has been creating and shaping the environment for themselves, but the time has come, and their place has been taken by those who were born in the period from 1995 to 2010 - generation Z. Young people, who are now 12-24 years old, seize the territories of Y generation and adjust everything they have created for themselves. They take the Internet more seriously, use social networks pragmatically, and have made blogs and games a serious business. Over time, technology improves, interests and values change, followed by purchasing habits and consumption style. The younger generation is most open to the new — it is often called Generation Z or zoomers. According to World estimates for 2019, zoomers make up 23% of the population. Many of them have already matured, got a job, started earning and spending money — for the market, this is quite a large part of the consumer audience. And it's not so much in quantity as in activity — in 2020, zoomers made 40% of all purchases(Heike, 2021). Ignoring their interests and consumption culture by companies and marketers is equivalent to giving up an impressive part of the profit. This essay will discuss how generation Z differ from other generations, features of consumer behavior and examples with tips.
Marketing to generation z
